Mountain biking websites make me laugh! They have such a funny, and casual, way of describing their products. The following are common sayings: "most rad of moves" "Back at the bar you can flaunt the Apex’s DAKINE styling without fear of funk thanks to its anti-bacterial treatment. " "smoking hot" "dropping crazy dough".
My favorite was the confirmation email when I ordered something: "Holy crap! Your order just shipped."